FX Canada is getting shorter in the hopes of long-term benefits.
As of Wednesday, Jan. 14, Rogers is re-branding FX Canada, dropping the “Canada” to be known simply as “FX.”
With the bulk of the Canadian channel’s marquee programming – The Strain, The Americans (pictured above), American Horror Story, etc. – airing on the same day as FX in the United States, the change is being made for the sake of simplicity and consistency. Also to save a few characters on Twitter, perhaps.
The Canadian version of FXX, also owned by Rogers, actually never has had the word “Canada” attached to it, so that’s another consistency with the new FX.
bill.harris@sunmedia.ca
@billharris_tv
